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Medical trends of 2015

How Technology is helping shape the medical industry?

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Technology’s impact on the medical industry are not just limited to medical procedures. All major stakeholders like HCPs, patients as well as caregivers contribute in shaping these medical trends. These trends came into existence in order to address issues and change in behaviour of these major stakeholders. For example, the advent of online health forums happened due to the increase search of credible information by caregivers and patients online. Below are certain trends that came to the limelight in 2015 and are headed to become the next big thing in medical industry.

Gamification meets Healthcare

Gamification follows a simple concept – using gaming techniques in non-gaming environment. After being successfully applied in management practices, this trend seems to be promising for the medical and healthcare sector as well. These days a lot of people are exposed to an array of games, be it on computers, tablets or phones. Games have a highly engaging interface and are normally successful in delivering the brand messages. This power of mobile application is now being used to promote healthcare applications. These apps can be used in a number of ways. It can collect data from patients, track their movements and exercise levels, record their food habits etc. The possibilities are endless. Medical professionals can deploy these applications to collect data from patients and provide them with regular health recommendations based on this data.Health tracking in a fun way can motivate chronic disease patients and help them keep on track.

Apart from afore mentioned apps, certain games are specifically being developed for neurodegenerative diseases like Alzheimer’s. These games are targeted at improving the cognitive function of one’s brain that generally get affected when a person is suffering from Alzheimer’s or any other form of Dementia.

Online Medical Information

The internet is accessed by both – medical professionals as well as patients. Patients are increasingly accessing online materials to read up on diseases and educating themselves. Though self-medication is not favourable nor is recommended, a little education on the symptoms, steps to be taken and preventive measures can definitely curb the spread of many diseases. Also in case of chronic diseases like heart related diseases, diabetes etc. where one of the major health demand is change in one’s lifestyle, online medical information become very valuable in guiding a patient about the necessary changes as well as in adapting it. In addition to the patient, online medical information is also of significant importance for the caregivers. It not only grants them access to important information but also enables interaction with other caregivers via online forums.

Moreover, when there are breakouts such as Ebola, H1N1 or hepatitis A, the internet can be used to connect medical professionals with the general public to educate them correctly regarding preventive measures. This can be done through videos, live conferences or even blogs.

3D Printer Prosthetics

One of the most talked about invention of this decade. 3D printers are making a lot of buzz these days. In the medical field, 3D printers can be used in multiple ways to produce results that were just possible in theory a decade back. 3D printers can be used to create prosthetics, casts, braces, implants, etc. that are highly customisable depending upon the patients’ needs. Moreover, surgeons can even create 3D copies of organs.

Mobile sensory data collection

Wristbands, fitness trackers and mobile apps are all really popular these days to collect data on the number of steps you took today, water intake or how many calories you burnt. Most of these devices collect data based on senses and are really affordable. Not just fitness conscious people, but seniors as well as kids are sporting these trackers. In the future, clothes, which can collect sensory data, are likely to hit the market. This opens up a myriad of possibilities for the healthcare industry. In a couple of years, getting real time data about one’s health or monitoring the basic life support activities are going to be a breeze. Another major way in which technology is going to be beneficial is its assistance in medical R&D. With technology giants like Google and Apple getting into healthcare, wearables and apps are here to stay.

Electronic Medical Records

Imagine a world wherein a patient’s medical records is available in an electronic form. This would be really beneficial for doctors who deal with patients that keep changing hospitals based on their requirements and facilities. With all records in digital form, it would be easier for hospitals to share medical records of patients. Thus, when a doctor meets the patient for the first time, he will have the medical history beforehand. It will not only save time of the doctor, but will also prove valuable for the patient who has been admitted in the hospital under emergency circumstances.

The above technological advancement not only seem to disrupt the traditional healthcare industry, but are on a quest of building an ecosystem altogether. Health is no longer going to be unnoticed/untapped but continuously monitored and analysed. After all better healthcare can only be achieved through accountable healthcare!


Indian Pharma in need of a Digital Pill

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First-of-its-kind study ranks 40 pharma companies in India on their digital health

New Delhi, July 22: Most pharmaceutical companies in India – both multi-nationals as well as domestic – are still shying away from leveraging the huge opportunities that exist on the digital platforms, a new study released by D Yellow Elephant ( on Wednesday revealed.


  • Only 9 out of 40 companies managed a score above 50 out of 100
  • LinkedIn is most popular social media platform, but only 14 companies are active
  • Google+ has a high presence of 87%, but only 1 out of 40 companies is active
  • Only 8 companies have an India specific Facebook page
  • – Twitter showcases 52% active engagements (India and Global handles)
  • Only 12 companies have a Blogger presence
  • Platforms like Slideshare, Instagram and Vine are used by less than 20% rate lower than 20%

Titled ‘Indian Pharma Digital Health Report 2015’, this first-of-its-kind report analyzed as many as 40 pharmaceutical companies in India across 10 key digital parameters, ranging across websites, apps and 10 social media platforms, namely Twitter, Facebook, LinkedIn, YouTube, Google+, Instagram, Pinterest, Vine, Slideshare and Blogger.

The report has segregated all firms in key buckets of Digital Primes, Aspirants and Onlookers basis analyzes of presence, engagement, response, and consumer followership among few key parameters.

According to Mr. Aman Gupta, Managing Director of D Yellow Elephant, “The Pharmaceutical sector in India, whether Indian companies or global players, they are atleast 5-7 years lagging behing there global counterparts and if compared to other sectors, the time lag could go upto 10 years and above. Ironically, some of these same companies abroad are seen to be proactively using digital platforms to engage with health care professionals (HCPs) and patients,” he said, explaining that this report is an attempt to help the pharmaceutical sector entities in India catch up on the time gap, identify the loopholes and help them incorporate digital medium in part of the decision making process.

Highlighting the key findings of the report, Ms. Chandni Dalal, Lead, Digital Strategy at D Yellow Elephant said, “Out of 40 companies surveyed, only 9 companies managed a score above 50 over a scale of 100 points. This shows the reluctance to effectively engage with their stakeholders on the digital platform.”

“The report is an attempt to underline the opportunities that exist and draw a roadmap for these pharmaceutical companies in India to engage better with the HCPs, and the patient community,” she said, that with the advent of smartphones across geographies, it is high time that the potential is realized. “What better way than effectively use these platforms to bridge the gap to healthcare access in a country like ours,” she explained.

According to Ms. Dalal, “Some of the results have been predictive with LinkedIn emerging as the most popular social media platform, with 95% presence; but only about 14 companies showing an active engagement. For their part, pharmaceutical companies in India are venturing on the digital highway, but basic building blocks like having an India specific website is still amiss.” Only 30% companies have an India specific website.

In the age of quantified self, Indian patients and HCPs are exhibiting an expectations market, with the advent of digital health, big data and dialogue exchange; Indian pharma has long stayed behind the curve on social media.

The full report can be downloaded from

About D Yellow Elephant:

D Yellow Elephant is a digital firm, focusing on the Pharmaceutical and Life-sciences industry offering specialized marketing communications services by integrating technology, medical sciences and communications. With a global footprint in key locations of Delhi, Mumbai, Singapore, London and New York, the firm comes with a deep understanding of the Pharmaceuticals and Healthcare market, offering specialized services in HCP engagements, consumer communications and sales force empowerment. D Yellow Elephant offers cutting-edge technical and development services like Holograms, virtual reality, gamification platforms, touch less interactions and app developments.

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