Category Archives: Brand development

indian-pharma-digital-health-report-2015

Why The Indian Pharma Digital Health Report 2015?

By | Brand development, Business advice, Digital Marketing, Digital Pharma, HCP Engagement, Healthcare, Pharmaceutical | No Comments

The Healthcare and Pharmaceuticals industry in India is on an 8 word high!
E-V-O-L-V-I-N-G.

Yes even as you read this report, more informed Patients, technology savvy HCP’s and digitally empowered Medical Representatives are Evolving!

In the age of quantified self, Indian patients and HCPs are exhibiting an expectations market, and with the advent of digital health, big data and dialogue exchange; Indian pharmaceuticals cannot afford to stay behind the curve.

India has recently evolved as one of the biggest and fastest digital consumer base in the world, and healthcare is one of the top search topics across geographies.

With The Indian Pharma Digital Health Report 2015, we have strived to map out the ‘Digital Health’ of Pharmaceuticals Industry, help them identify the loopholes, design a roadmap and help them incorporate digital medium in part of the decision making process.

We have surveyed performance over a period of 2 weeks (22nd May-5th June2015) across 10 key parameter of:

  • Website
  • Apps

 

Social Media platforms

  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
  • Google+
  • Instagram
  • Pinterest
  • SlideShare
  • Blogger
  • Vine

 

Basis the ranking the companies have been segregated in key buckets of Digital Primes, Aspirants and Onlookers.

We have found 9 Digital Primes, 18 Aspirants and 13 Onlookers.
What has emerged as a pattern in the report findings is; “Presence Vs Engagement”, i.e while pharmaceutical companies in India are present or registered on most social media platforms, they are holding back on actively engaging with stakeholders.

While the consumer market of patients and HCPs is ready for embracing an inflow of information from the healthcare and pharmaceutical players, the companies are still reluctant to use the digital platforms proactively.

Unlike other industries, pharma has been a late entrant to reap the benefits of the digital space but over the past few years, some of the pharma companies are making conscious effort to work towards comprehensive patient care and are up on the ladder to become a patient centric entity rather than a molecule promoting arm.

Pharmaceutical companies are now actively participating in building engaging relationship with the brand or spreading product/disease awareness communication and we strongly believe that a well crafted and a smart communication strategy aimed at engaging consumers and other healthcare stakeholders, within the regulatory framework ultimately enhances brand and company reputation.

As responsible pharma communicators, it is our duty to drive the industries digital engagements and that’s why here we come with a succinct summary of our learning about digital media in the pharmaceutical sector. These are the key takeaways that can serve as a guide to pharma companies going digital!

HCP-communication

Ingredients for the successful and effective Patient-HCP Communication and Engagement

By | Brand development, Business advice, Digital Marketing, Healthcare, Pharmaceutical, Web Strategy | No Comments

Today it is relatively easy to acquire medical knowledge through health portals, hospital sites, social networks, blogs and even scholarly publications. Study after study confirms that individuals are actively consuming information about diseases, drugs, therapies and treatments. They are hungry for insights that will help them manage their conditions and lead better lives. For patients the biggest challenge isn’t lack of information, it’s their inability to discuss what they find with those they want to trust most — their physicians.

Hence a Patient centric approach is the need of the hour. By being patient-centric one needs to understand the different points of patient’s journey within the specific disease state and what patients/caregivers seek for at each point. Once the requirement has been fulfilled, next endeavour should be focused on  providing them with the relevant content to meet their needs, whether it’s information, the ability to connect, patient/caregiver support, financial assistance or something else.

Key Ingredients…

Content and interpersonal relationships are clearly the most important aspects of patient-HCP communication and are known to have varied positive implications with fulfilling patient satisfaction being the prime one.

It is always advisable that HCPs need to integrate the transfer of information with emotional support and interpersonal connection when they communicate with patients

It also important to note that, patients are always eager to be participants in their care and not simply recipients of the directives from healthcare providers.

Role of Technology – #GoDigital

There are dozens of ways technology can improve doctor-patient communication and amongst them our favourites are:

  • Healthcare patient portal
  • Patient Education Portals
  • Health Apps

1) Healthcare patient portal is one of the most effective ways to promote engagement and improve treatment outcomes; it clearly acts as a direct line of communication between the patient and physician. Furthermore, this line remains open and accessible even between visits.

Healthcare patient portal helps medical practices accomplish this by providing a secure messaging platform that patients can access at any time.

These portals can be used by patients to communicate with their physicians about relevant health information. For example, these portals also encourage patients to become more active participants in their health by making care plans accessible, in addition to patient education resources and tools.

Patients can use the portal to document health tasks and track progress meeting their goals. If there is a question or problem, an answer is never more than a few keystrokes away.

After all patient engagement is all about actively involving patients in their health outcomes by promoting collaboration, education, feedback and understanding. Healthcare patient portal makes this possible and is a tool that all healthcare and Pharma organizations should invest in to, not only improve engagement but to provide a better patient experience and positively impact patient care.

2)Patient Education Portals

A key barrier to healthcare access is often a lack of health knowledge — patients do not recognize symptoms or delay the long, expensive journey to see a doctor.

Role of Patient Education Portals should be to:

  • Educate patients
  • Raise disease awareness
  • Review therapeutic options
  • Highlight the importance of keeping to a prescribed treatment regimen

There is no downside to doctors incorporating visual snippets from these patient education portals into their patient education materials. Not only will this improve patients’ comprehension of their health and treatment – this may even increase compliance as well.

Effective patient education ensures that patients have sufficient information and understanding to make informed decisions regarding their care.

In order for Information Therapy to be effective, the patient education materials used must be both accessible and understandable.

3) Mobile devices and Health Apps

Mobile devices and apps are proving to be highly beneficial for effective and healthy patient-HCP engagement and education, perhaps most significantly increased access to point-of-care tools, which has been shown to support better clinical decision-making and improved patient outcomes.

Despite the benefits they offer, better standards and validation practices regarding mobile medical apps need to be established to ensure the proper use and integration of these increasingly sophisticated tools into medical practice.

Many believed that the only way many of the direct-to-consumer health tools available in the market would have an impact was if physicians had a way to prescribe or recommend them to their patients. So now would it wise for a number of companies to step up and take on health app “prescribing”.

These measures will raise the barrier for entry into the medical app market, increasing the quality and safety of the apps currently available for use by HCPs.

If you would like to know how to drive an effective patient-HCP engagement program for a specific disease area, write to us @ info@dyellowelephant.com

Medicine - 7

Meet The D Yellow Elephant

By | Biotechnology, Brand development, Healthcare, Pharmaceutical, Web Strategy | No Comments

Patients are Proactive – Digitally enabled and continuously seek and consume health related services from a variety of channel and sources….

So, are you reaching your patients through the right Channels?

If not, don’t worry……talk to the experts!…Talk to D Yellow Elephant.

logo-blog

DYE Says, Hello to the big Pharma and Healthcare fraternity…!!

We are a Full-service Global Digital firm, with a specialized focus on Pharmaceutical, Biotechnology, and Healthcare Industries.

We know Pharmaceutical and Healthcare Marketing isn’t easy. But after more than two decades of engagements in this sector and similarly regulated industries, we think we understand that better than most.

We are spread across key verticals of Web Strategy, Design, Development, and Information.

Headquartered in India and with key offices in major markets of USA, London and Singapore, we cater to clients across geographies.

The creation of D Yellow Elephant was spurred by the desire of Aman Gupta, Co-Founder and one of the most respected names in pharmaceutical marketing, to build a truly global and integrated digital firm focused on delivering groundbreaking work in the Pharmaceuticals and Healthcare sector.

“D Yellow Elephant is an interaction firm, not a communication firm,” Says Aman Gupta.

We have been the experts in Healthcare communications for more than 2 decades now and while digital communications have always been a part of overall structure, a need was felt to leverage our best capabilities through a medium which is bound to bring change in the coming future.

D Yellow Elephant is created to respond to the need of specialized firm catering to Pharmaceuticals sector and fill in the gap with expert led, digitally oriented marketing ideas.

With D Yellow Elephant, we can address not just advertising, but all points where consumers and brands come together, no matter what the channel or platform.

We have counseled both multi-nationals and Indian pharmaceutical entities and are currently working with Boston Scientific, Hilleman Laboratories, WHO, Novo Nordisk and Gilead on projects spanning across:

  • Patient Education
  • Online training
  • Web Campaigns
  • Digital Marketing
  • Social Media Engagements
  • Online KOL Engagements
  • Product Launches

Work Philosophy

work-philosphy-dyeOur Finger is always on the pulse! We offer in-depth understanding of the healthcare sector and use our expertise to deliver nothing but the best! D Yellow Elephant believes that a good strategy begins with deep understanding.

So you need an agency that does more than reading the project brief, an agency with a breadth of knowledge about your product’s disease state and specialty area.

 

 

Team

our-team-dyeWe can only be as strong as our people and because of this, we only hire individuals who aren’t afraid of challenges and actually look forward to them. Our team members have run their own businesses, designed game changing products, consulted for Fortune 500 companies as well as competed collegiately and professionally.

Formed by a team armed with 2 decades of pharmaceutical experience, a team that understands the sensitivity of the industry.

 

Through this blog, You will see us getting you the best industry insights, information, interviews, the most recent developments and trends in pharma, healthcare and digital advertising, as well as what’s happening with brands, both online and in traditional media.

“In Digital Marketing, If you Stop Learning you die.”

Stay in touch and subscribe to keep yourself updated

Subscribe

If you are facing any Marketing challenge write to us @ info@dyellowelephant.com or just dial in +91 9811018456, +91 9999819857.

Top-5-Website-Design-Trends-for-2015

Top 5 Website Design Trends for 2015

By | Advanced SEO Techniques, Brand development, Business advice, Digital Marketing, SEO | No Comments

More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically lose any potential business from the customer because consumers are finding businesses without websites unprofessional. Just as important as customers being able to find your website is for them to be able to easily navigate it and understand your value proposition quickly.

Making sure that you portray the most accurate and professional image to potential customers online, while also making their experience easy, can be a challenge. However, popular web design trends are making this easier than ever before. The infographic below from Bowen Media breaks down the top five web design trends for this year and why they are important to users:

1. MOBILE FRIENDLY WEBSITES

While this may seem like an obvious design trend, there are still a lot of websites that are not mobile optimized. I know that almost each day, while on my smart phone, there is at least one website I visit that is not mobile friendly. If you are like me, you don’t stay on that website very long. Rather, a competitors website quickly wins out because I don’t have to zoom in-and-out constantly just to view the website. Still not sure if you want to invest in creating a mobile friendly version of your website? These statistics might sway your decision:

  • 57% of consumers will not recommend a company whose website looks bad on a mobile device
  • Google reports that 48% of users feel that a company doesn’t care about its business if their website does not work well on a smart-phone
  • 67% of consumers are more likely to purchase on a website that is mobile friendly

2. INTERACTIVE SCROLLING

There are two types of interactive scrolling, parallax and infinite scrolling. Parallax scrolling is used to catch the attention of visitors, showcase products in 3D, and guide visitors down a specific path. In comparison, infinite scrolling is where the next section of content on the page loads automatically when visitors approach the bottom of the page. It’s designed to help visitors read through more content without additional effort. Additional benefits of infinite scrolling pages include decreased page load time and its mobile friendly design.

3. FLAT WEB DESIGN

Flat design is a type of web design popular with professional web designers because it incorporates open space, crisp edges, bright colors, and two-dimensional verses three-dimensional illustration to create a cleaner look. There are four main benefits to using a flat design for your website; it gives your website a clean polished look, it is easy to use, works great with responsive design and decreases the page load time.

4. ONE PAGE WEBSITES

Being an inbound marketer who loves content, the idea of having a single page website was a little difficult for me to grasp at first. However, there are definitely clears reasons why visitors are leaning towards condensed websites. The main reasons that one page websites are growing in popularity are:

  • Easier to navigate
  • Content is condensed, scan able, and attractive
  • Very mobile friendly
  • Allows you to quickly communicate brand value
  • Focuses on visual storytelling

5. CLEAN AND SIMPLE WEBSITE LAYOUTS

In website design, more is definitely not better anymore. Instead, it is more important to create a user experience that will guide them along their desired path of action. To create a clean and simple website layout you will want to focus on using high quality photography to tell your brand’s story, remove any unnecessary (low traffic) pages, and simplify the navigation.

Is Search Engine Submission Necessary?

By | Advanced SEO Techniques, Brand development, Business advice, Digital Marketing, SEO | No Comments

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Can Any Inbound Linking Hurt My Ranking?

By | Advanced SEO Techniques, Brand development, Business advice, Digital Marketing, SEO | No Comments

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

The Importance of Anchor Text in Back-links

By | Advanced SEO Techniques, Brand development, Business advice, Digital Marketing, SEO | No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.