why-twitter-is-the-best-pick-for-conferences-and-events

Why Twitter is the best pick for Conferences and Events?

| Digital Marketing, Digital Pharma, SEO, Social Media, Web Strategy | No Comments

Twitter is an open playground which gives you a gateway to reach out to the who’s who without any major roadblocks! It has clearly emerged as one of the preferred…

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Shubh Digital Diwali to you

| Digital India, Digital Marketing, Social Media | No Comments

Age old wishes like “Seasons Greetings” or “Happy Diwali” are just what they are; OLD! With the whole world riding high on the new digital wave, how about hopping on…

12-interesting-facts-about-instagram

12 interesting facts about Instagram

| Uncategorized | No Comments

12 interesting facts about the fastest growing social media channel you might not know!

Augmented Reality in Pharma Marketing

Augmented Reality in Pharmaceuticals Industries

| Augmented Reality, Digital Marketing, Digital Pharma, Healthcare, Pharmaceutical, Virtual Reality | No Comments

With the confluence of ground breaking technologies, we are entering into an ultra high-tech era that we call the post digital world. The effect of this transformation is vividly reflected…

Medical trends of 2015

How Technology is helping shape the medical industry?

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Technology’s impact on the medical industry are not just limited to medical procedures. All major stakeholders like HCPs, patients as well as caregivers contribute in shaping these medical trends. These…

Digital-Marketing-Lessons-From-Lord-Ganesha

Digital Marketing Lessons From Lord Ganesha

| Brand development, Business advice, Digital Marketing, Digital Pharma, Healthcare, Pharmaceutical, Web Strategy | No Comments

On this auspicious day of Ganesh Chaturthi, here is a list of digital marketing insights directly from Lord Ganesha!

Get-set-Pharma!

Get set Pharma!

| Digital Marketing, Digital Pharma, Healthcare, Pharmaceutical, Web Strategy | No Comments

Get set Pharma! It is the age of Digitized Self, from social media profiles to banking needs, shopping frenzies, grocery needs to Healthcare information, stakeholders across industry value chains are…

How-Digitally-Healthy-is-Indian-Pharmaceutical-Industry

How Digitally Healthy is Indian Pharmaceutical Industry?

| Digital Marketing, Digital Pharma, Healthcare, Pharmaceutical, Web Strategy | No Comments

We are Digitized! And the 4 Es hold the key to understanding the dynamics of this digitalengagement of pharmaceuticals with patients and HCPs. The web is the Enabler. Patients and…

indian-pharma-digital-health-report-2015

Why The Indian Pharma Digital Health Report 2015?

| Brand development, Business advice, Digital Marketing, Digital Pharma, HCP Engagement, Healthcare, Pharmaceutical | No Comments
The Healthcare and Pharmaceuticals industry in India is on an 8 word high! E-V-O-L-V-I-N-G. Yes even as you read this report, more informed Patients, technology savvy HCP’s and digitally empowered...
Indian-Pharma-in-need-of-a-Digital-Pill

Indian Pharma in need of a Digital Pill

| Digital Marketing, Digital Pharma, Healthcare, Pharmaceutical, Pill, Uncategorized | No Comments
First-of-its-kind study ranks 40 pharma companies in India on their digital health New Delhi, July 22: Most pharmaceutical companies in India – both multi-nationals as well as domestic – are...
Pharma-thinking-beyond-the-pill

Pharma thinking beyond the pill

| Biopharmaceutical, BoehringerIngelheim, Digital Pharma, Gilotrif, Healthcare, Leo pharma, Pharmaceutical, Pill | No Comments
Pharma thinking beyond the pill Times are changing; Pharma companies are becoming more humane in their approach. They are now really working towards connecting and engaging with their consumers at...
Three-possible-avenuesof-Social-Media-for-Pharma-Marketers

Three possible avenues of Social Media for Pharma Marketers!

| Digital Marketing, Digital Pharma, HCP Engagement, Healthcare, Pharmaceutical | No Comments
Through my past few client interactions one thing which clearly came out was Pharma marketers apprehensiveness in embracing social media and that was certainly because of the strict regulations that...
Gamification

Gamification

| Digital Marketing, Digital Pharma, HCP Engagement, Healthcare, Pharmaceutical | No Comments
Decoding Gamification! Ever wondered why we love playing games?? We play games because we experience emotions that are closely related to the main factors of happiness Especially because games involve...
HCP-communication

Ingredients for the successful and effective Patient-HCP Communication and Engagement

| Brand development, Business advice, Digital Marketing, Healthcare, Pharmaceutical, Web Strategy | No Comments
Today it is relatively easy to acquire medical knowledge through health portals, hospital sites, social networks, blogs and even scholarly publications. Study after study confirms that individuals are actively consuming...